BRAND POSITIONING AND STORYTELLING

As the dairy industry continues to see a decline in consumption, in particular with fluid milk, Vermont Dairy commissioned a report to assess the viability, opportunities and barriers to leveraging regionality as an attribute.

The quest for fresh, delicious, convenient ways to eat healthy has yet to be conquered. It’s even more difficult when looking for veggies and plant-based choices. That’s where a rising start-up, Skinny Souping, found its niche and sought support to build a narrative and positioning that made it ‘souper’ relevant to today’s lifestyles – all the while combatting predispositions around the soup category.

Protein. Energy. Breakfast. If there’s an occasion, there is a bar for it! But Tahoe Trail Bar wanted to be different. This clean, vegan start-up born in Tahoe, inspired by the outdoors, needed to really nail its target audience and point of difference that really did ‘raise the bar’ in the category.