Dirt Kitchen Snacks: Creating a Healthy Addiction to Veggies
To introduce this uniquely new vegetable snack, we launched an 8-week pilot in LA to drive trial through product experiences, build awareness and excitement through high-impact influencer engagement and understand real-time consumer receptivity by sampling and selling at farmer’s markets.
Worthy: Proof That Plants Are Delicious.
To help this ‘vegan blendie bowl’ with little awareness and limited generate buzz to command consumer, investor and industry attention we created a narrative, mission, vision that clarified and focused the brand proposition, audience and reasons to believe. We then re-launched the brand hyper focused messaging on plant pursuers, a new web site, Instagram content and community building, strategic partnership with Hungry Harvest and a consumer-facing social “Live Worthy” campaign.
CaPao: Snackifying Food Waste.
As consumers become more conscious and mindful of how food impacts personal and planetary health, the timing was perfect for CaPao to test the waters with consumers. Over the course of about 6 months, we developed the narrative, mission, vision and brand story, web site and social channels and then launched a series of ‘test and learn’ initiatives including a Kickstarter campaign, influencer engagement, VIP influencer and media event and media relations – to truly understand how the positioning of a snack made from ‘rescued and reimagined cacaofruit’ resonated, and how consumers responded to everything from the taste and texture to packaging.
Mondelez International’s SnackFutures: How ‘Big Food’ Can Be Good for People, Kind to the Planet and Deliciously Fun.
As the global snack company became hyper focused on consumer-centric innovation to drive growth, it wanted to do it in a way that demonstrated and differentiated its leadership. They created SnackFutures as their innovation and venture hub, and our job was to define its point of view, establish its identity and generate visibility and engagement – externally and internally. We started by developing a distinct narrative and bringing it to life in a compelling anthem video and have since continued securing thought leadership opportunities at high impact forums and events; forming strategic partnerships and curating custom initiatives with food-forward leaders including Food Tank, Seeds & Chips and NOSH; elevating team visibility and leadership; and generating high profile media placements in outlets such as Food Navigator, Food Dive, Forbes and Fortune.
Vermont Dairy
As the dairy industry continues to see a decline in consumption, in particular with fluid milk, Vermont Dairycommissioned a report to assess the viability, opportunities and barriers to leveraging regionality as an attribute.
Skinny Souping
The quest for fresh, delicious, convenient ways to eat healthy has yet to be conquered. It’s even more difficult when looking for veggies and plant-based choices. That’s where a rising start-up, Skinny Souping, found its niche and sought support to build a narrative and positioning that made it ‘souper’ relevant to today’s lifestyles – all the while combatting predispositions around the soup category.
Tahoe Trail
Protein. Energy. Breakfast. If there’s an occasion, there is a bar for it! But Tahoe Trail Bar wanted to be different. This clean, vegan start-up born in Tahoe, inspired by the outdoors, needed to really nail its target audience and point of difference that really did ‘raise the bar’ in the category.
