Mondelez International’s SnackFutures: ‘Big Food’ Can Be Good for People, Kind to the Planet, Deliciously Fun.
The charge was to define and launch the global snack leader’s innovation and venture hub to demonstrate and differentiate its leadership.
The strategy was to show up differently with a distinct, deliberate and disruptive POV on how to work with, and behave like, a start-up to lead the future of snacking.
The activations + outcomes included establishing a compelling narrative; securing thought leadership opportunities at high impact forums and events; forming strategic partnerships and curating custom initiatives with food-forward leaders including Food Tank, Seeds & Chips and NOSH; elevating team visibility and leadership; and generating high profile media placements in outlets such as Food Navigator, Food Dive, Forbes and Fortune.
