Dirt Kitchen Snacks Snackable addiction to veggies.

The charge was to launch an 8-week pilot that could begin establishing Dirt Kitchen Snacks as a first of its kind vegetable snacking experience while learning more about consumer receptivity and behaviors to inform brand expansion

The strategy was to surprise people with snackably delicious vegetables through taste experiences and endorsements

The activations included a hyper-targeted influencer campaign consisting of social posts, stories and give-aways, media outreach and securing an exclusive opportunity to sell and sample our snacks at a high profile California Farmer’s Market;

The outcomes included high quality and quantity of engagement from more than 20 influencers – reaching 1.2M followers, nearly 140K views, 70 pieces of content – and requests from other influencers and entities asking how they could be part of our brand (e.g. yoga studies wanting to sell and sample)