About CraveIt PR
We are a collection of best in class PR pros. Global thought provokers. Networking
animals. Cultural wizards. Whether you’re a scrappy start up, emerging rock star or global icon, we apply these core principles to disrupt the norm, create cultural currency and deliver results.
Get to the Guts
These are the fundamentals. Getting them right unlocks everything else.
- Determine the problems you solve.
- Establish your point of view, point of difference among the others.
- Define your role in culture.
- Develop a narrative that is clear, crisp and compelling.
- Identify the audience that can build your craveability.
Get the Best Minds Together
Because the input is so critical to the output, we tackle challenges from all different
perspectives. When we bring the best and brightest creative thinkers, social geniuses, media gurus, influencer experts and content creators; thought leaders, NGOs, subject matter experts…and more…together, we get actionable ideas that stand out and rise above the noise.
Get it Done
Fast and flawless is our motto. In today’s competitive, fast paced world you only get one first impression – so you’ve got to do right, do it disruptively, and do it quick.
A Bit About Me
Laura Shulman, Founder and President
I love the food world. All of it. I love the passionate people who put their hearts and souls into building brands. The immense talent I get to know and work with – industry veterans, dietitians, chefs, start-ups, non-profits – and individuals who have a common interest in creating a more exciting, more diverse and more sustainable food system for the future.
I have spent more than two decades in this world, and where I am today is truly the best part of the journey. I started my own firm in 2019 with the goal of doing what I do best, enjoying my work and making an impact. I learned so much working at the best global PR firms in the world (Weber Shandwick, Edelman, Burson Marsteller) on best-in-class clients including PepsiCo, Quaker, Campbell Soup Company, Oreo, Kraft, ADM, Cherry Marketing Institute and National Confectioners Association.
In my most recent role as an SVP, Partner at FleishmanHillard, I built and ran the Chicago office’s multi-million dollar Food & Nutrition practice from the ground up. Now it was time to build something of my own. I created CraveIt PR to put game-changing brands front and center in today’s food culture, and grow their relevance and revenue in new, exciting ways.
Contact Me
Tel: (312) 282-6963
Email: Laura.Shulman@foodfuturestrategies.com
Where You’ll Find Me…
Panel moderator in key
forums and networks including:
- Naturally Chicago
- Expo West
- ReThink Food
- Seeds & Chips
- Food For Kids
- Lo/No Beverage Summit
